Like many great ideas, this one was born out of need. However, in this case the need was felt by many but spoken by few.
Benny has built multi-million dollar projects and developed relationships with large and small business owners for over 20 years. During that time he was followed by the inevitability of a problem that comes to anyone who wants to create a service or product for people.
He noticed that no matter how well prepared or successful you are, there will always be a small number of unhappy customers. People whose voice resonate louder and more profoundly than the thousands of happy customers you have helped. In a digital world where opinions are engraved, one comment can stain a reputation forever.
“It takes 20 years to build a reputation and five minutes to ruin it.”- Warren Buffett
For companies committed to good business, the reaction to an unhappy customer is to remedy a situation. Hopefully forging a stronger connection with that person and improving your product.
pr.business sets out to face that challenge. We aim to empower business owners with tools that help them manage their online reputation and build a positive customer experience, on and offline.