Our Reputation Score is our effort to rate a business’s reputation by taking into
consideration more than just reviews. The score is calculated using a proprietary model that
considers publicly available information that we collect and analyze from various data
companies, as well as the information a business provides to us. The score also considers
the quality and quantity of pr.business reviews. These factors, in our opinion,
are relevant in determining a business’s reputation.
Unlike our competitors, we believe there are more factors to evaluate a business on than just reviews.
For example, we think that just because the new pizza restaurant down the street
has only a single one-star review declaring that it serves
«the worst pepperoni pizza ever» doesn’t mean that a customer should write it off for good.
Similarly, just because a dentist has a few five-star reviews doesn’t mean that a patient should make an appointment
to get a cavity filled without doing some more research.
Because there is more to a business than the amount and star-ratings of its reviews,
we also weigh the publicly available information about a business that we periodically collect and update from our
multiple data partners and sources, including Acxiom, as well as a business’s own submissions to us.
In our opinion, a proactive business that takes the time to ensure that its customers can easily find real,
recent, and relevant information and content about it deserves recognition.
We think a business shouldn’t be defined only by what its customers
are saying about it. In our opinion, it’s also important to consider what the business puts out into the world.
The Reputation Score is not intended to be the only factor you look at when choosing a business. The score is only based on the information
we have collected about a business through our data partners and a business’s submissions.
Most importantly, please remember the Reputation Score
is calculated on factors that we — in our opinion - believe are relevant in gauging a business.